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WordPress Overview – Features, Pros and Cons of using WordPress

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WordPress is a popular CMS (Content Management System) and website building platform that can help you build highly advanced websites with ease.

Started as a blogging platform in 2003, it has constantly evolved into a powerful CMS that can create any kind of website with or without using codes. As a result, over 42% of websites today run on WordPress.

WordPress offers deep customization for anything, from appearance to features matching the type of website you are creating. Plus, there are design/appearance elements called WordPress themes and feature elements called WordPress plugins that make working with WordPress easier.

Before getting started with WordPress, you have to know that WordPress offers 2 versions – WordPress.org and WordPress.com.

WordPress.org is a free, self-hosted platform of WordPress that offers complete flexibility and ownership of your website and lets you manage a domain, hosting, and maintenance by yourself. On the other hand, WordPress.com is a fully-hosted platform offered as a package of a domain, hosting, security, backup, etc., but limits the customization.

To know more, check our detailed guide on WordPress.com vs WordPress.org.

All of our tutorials are going to be on WordPress.org, the powerful self-hosted platform.

WordPress Features

Open-source platform

WordPress is an open-source platform created by the joint effort of developers, marketers, and WordPress enthusiasts around the world. So, WordPress is free to use, modify, configure, and redistribute as you want.

Customized website design

WordPress allows creating personalized web designs with the help of themes. There are over 8,700 WordPress themes in different niches.

Extensible features

Similarly, WordPress plugins help to add features to your website. With different plugins, you get different features that help you achieve the capabilities of your website.

Easy website management

Managing a WordPress website is really easy. It’s mostly due to the user-friendly interface and different options for managing settings, configurations, users, posts, pages, and so on. Also, a part of it is due to the WordPress plugins that help with WordPress security, backups, etc.

Publishing tools

WordPress is hands down, the best platform for blogging or other publishing works. It has built-in publishing tools like post scheduling, dedicated writing & formatting tools, taxonomies, inserting media, etc.

Search Engine Optimization (SEO)

WordPress is built with the latest optimized and secure code framework, so the platform is SEO-friendly. Plus, it offers tons of plugins like Yoast SEO and SEOPress to improve your WordPress website SEO.

Monetization options

Monetization on WordPress is possible with various methods like advertisements, affiliate marketing, eCommerce store setup, memberships, donations, sponsorship, etc.

WordPress Pros

  • The platform is free and open-source.
  • Let’s creating websites with intuition
  • Offers thousands of themes and plugins
  • Cost-effective
  • Mobile-friendly websites
  • Stable
  • A large community of users

WordPress Cons

  • Some learning is required at the beginning
  • You are responsible for managing the domain, hosting, backups, site optimization, etc.
Ankit S J B Rana

Ankit S J B Rana

Ankit S J B Rana is a marketing enthusiast originally from the Himalayas of Nepal and currently based out of Bangkok, Thailand.

He is currently the Marketing Director at Mbrella Films and Filma.io

Marketing With WP is Ankit's blog full of marketing insights to turn your website into a 24 hour marketing machine.

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