Site Kit by Google Review

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Site Kit by Google Review Summary


Ease of Use Rating

Site Kit by Google is moderately easy to use. Right after you install the plugin, it takes you through the steps to connect to the Google services with direct links to those services. There’s no need to touch the website’s source code. However, beginners might have to get used to some technical terms.


Support Rating

Since Site Kit by Google is a free plugin, there’s no premium support available with it. However, there’s detailed documentation to help you with getting started, connecting with different services and solutions to some common issues. Also, you can get help from the support forum on


Value Rating

There’s no doubt that the features offered by Google’s Site Kit are absolutely incredible. Plus, it lets you integrate with 6 different services seamlessly without having to stuff your website with multiple plugins.


  • Completely free
  • Easy to use
  • Integration with 6 different Google services - Google Analytics, Google Search Console, Google PageSpeed Insights, Google Adsense, Google Tag Manager, and Google Optimize
  • No need to work with the source code
  • Doesn’t slow down your website
  • Displays stats for the entire website as well as individual pages


  • Lacks extensive eCommerce integration
  • Not supported with Internet Explorer and lower versions of WordPress & PHP
  • Doesn’t display detailed analytics data

Site Kit by Google is a powerful WordPress plugin that lets you easily set up, connect and access Google Analytics, Google Search Console, Adsense, and Page Speed Insights data on your WordPress website.

It is a free – official WordPress plugin by Google and replaces the need for paid plugins like MonsterInsight to access site analytics with over a million websites are using it already.

Site Kit plugin pulls insights from multiple Google tools right into the WordPress dashboard to analyze website data and visitors’ behavior on your website. The best part, using this plugin is super easy as you do not have to edit any source codes. Also, it guides you through the entire process.

Check out our in-depth article on how to connect Search Console and Analytics to WordPress using Site Kit by Google.


  • Website data from Google Analytics, Google Search Console, and Google Adsense
  • Analyzes website performance and speed by connecting to PageSpeed Insights
  • Connect to Adsense for keeping track of ads earning
  • Track conversions and remarketing with Google Tag Manager
  • Connect to Optimize for A/B testing
  • All Stats in one dashboard
  • Stats for individual posts and pages
  • Track website goals
  • Walk-though of the entire setup
  • Graphs and charts for data visualization
  • Detailed documentation for more support


Site Kit by Google is a completely free plugin. There’s no type of cost associated with it.

Discount & Coupon Code

The Google’s Site Kit plugin is 100 % free for all.


1. Analytify

Analytify is a freemium WordPress plugin to add Google Analytics tracking code to your WordPress website. Like Site Kit, it lets you view the Analytics data right in your WordPress dashboard. Other features of Analytify include social tracking, front-end reporting, real-time stats, and more. However, it doesn’t let you connect to other Google services like Site Kit.

2. MonsterInsights

MonsterInsights is one of the most popular Google Analytics WordPress plugins and a close competitor of Site Kit. It offers some out-of-the-box features like publisher’s reports tracking, keyword search reports, scroll tracking, banner ads tracking, and some more advanced features. But, it lacks other integrations as you get in Site Kit by Google.

3. GA Google Analytics

GA Google Analytics is another freemium plugin solely used for connecting Google Analytics to WordPress websites. It supports connecting and tracking GA data with Universal Analytics, GA4, Site Tag, and Legacy. It offers the users features like visitor opt-out, custom tracking, tracking different WP pages, disable tracking, and much more.


Site Kit by Google is one of the best plugins to connect your WordPress website to various Google products within a single dashboard. Since it is created by the tech giant company Google itself, there’s no plugin conflict or issues syncing data. It does not get any better than free.

Ankit S J B Rana

Ankit S J B Rana

Ankit S J B Rana is a marketing enthusiast originally from the Himalayas of Nepal and currently based out of Bangkok, Thailand.

He is currently the Marketing Director at Mbrella Films and

Marketing With WP is Ankit's blog full of marketing insights to turn your website into a 24 hour marketing machine.

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