BetterLinks Review

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BetterLinks Review Summary


Ease of Use Rating

BetterLinks makes managing links very easy. With the user-friendly interface, you can create custom shortened links easily. Also, it allows managing the links in different categories with a drag-and-drop interface.


Support Rating

WPDeveloper is the company providing support to its users. It has a fast and responsive support team that handles customers’ queries through email and live chat.


Value Rating

BetterLinks offer very good value considering the incredible link management features packed inside a single plugin. Also, the price is affordable compared to some of its alternatives. It is a relatively newer plugin that is being actively developed with more features, so there’s more to come.


  • Easy to use
  • Clean, modern interface
  • Link management is easy
  • Easy to migrate links from other plugins
  • Reporting and analytics
  • Quick and reliable support team


  • Pretty basic analytics
  • Auto-detect and auto-link keyword feature is not available yet
  • Relatively newer plugin compared to others

BetterLinks is a freemium WordPress link shortening plugin with a modern, user-friendly interface and lots of features. Along with creating shorter custom WordPress URLs, it also allows tracking and analyzing affiliate links for better results.

The BetterLinks plugin is developed by WPDeveloper, the creator of Essential Addons for Elementor, BetterDocs, and a range of other top WordPress plugins. Some of the stand-out features of BettererLinks are built-in analytics, one-click migration, a drag-and-drop interface for link management, etc.

  • Drag-and-drop UI
  • Quick link shortening
  • One-click link share
  • Optimized for speed
  • UTM code generator
  • Gutenberg support
  • Tracks clicks and unique clicks
  • Bot blocker
  • Migration
  • Built-in analytics
  • Generate reports
  • Advanced redirects
  • Individual analytics
  • Link expiration
  • UTM builder
  • Google Analytics integration
  • User role management
  • Dynamic links
  • Split testing
  • Import and export links
  • 1-year of update and support

Being a freemium plugin, BetterLinks offers a basic free version and premium versions starting at $49 per year.

Individual$491 domain1 year
Business$149Unlimited domains1 year
Agency$299Unlimited domainsLifetime
BetterLinks Pro Pricing Overview

There’s no active coupon code for BetterLinks. We’ll add it when it’s available.

Pretty Links is one of the popular link management plugins in WordPress. Unlike other link shortening plugins, it lets you create links with your own domain. Also, it lets you track the link clicks, allows redirects, and provides other useful features with easy to use interface.

2. Thirsty Affiliates

Another popular WordPress Affiliate Link management plugin is Thirsty Affiliates. It comes packed with features such as Automatic Keyword Linking, Advanced Statistics Reports, Geolocation Link Redirects, Automatic Affiliate Disclosure, WPML & Polylang Translation Plugin Integrations etc. Pretty Links and Thirsty Affiliates are the leaders in the WordPress Affiliate Link management plugin category.

3. URL Shortner Pro

URL Shortner Pro is a freemium link shortening WordPress plugin developed by MyThemeShop. Along with shortening, it also lets you create and manage custom easy-to-remember URLs for social share, emails, and affiliates.

4. URL Shortify

URL Shortify is yet another plugin to create custom short URLs to cloak long, ugly links. It’s easy to use and offers the features like link management, redirection, analytics, and more. Also, it is a secured tool that saves your links from unauthorized access using password protection.


For anyone looking for cloaking long, unattractive website URLs to make it look short, crisp, and clickable, BetterLinks is one of the best options.

Links shortening has been a useful practice that ensures a high link click-through rate and proven affiliate boost. And, BetterLinks provides a way to create awesome URLs with its easy-to-use interface. Also, you can track the number of users clicking on the links with the analytics and reporting features.

Ankit S J B Rana

Ankit S J B Rana

Ankit S J B Rana is a marketing enthusiast originally from the Himalayas of Nepal and currently based out of Bangkok, Thailand.

He is currently the Marketing Director at Mbrella Films and

Marketing With WP is Ankit's blog full of marketing insights to turn your website into a 24 hour marketing machine.

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